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Film and television is a mass media covering a wide range of areas. It is a very and relatively extensive method of advertising communication. Film and television advertising is a visual communication way of audio-visual integration. Its intuition and are strong, which is the charm of media audio-visual language. The duration of film and television advertising varies from long to short, some of which are tens of seconds, tens of seconds or even a few seconds. How to express the purpose of advertising clearly within a fixed time has become the focus of manufacturing film and television advertising. Different ways of film and television advertising performance methods determine that the lens picture should express the advertising content, which is an important factor for whether to create a qualified film and television advertising.

I. product demonstration

Products advertise for themselves, that is, they directly use the characteristics of the products to make empirical demonstration. Most of them are used for newly listed products or newly launched high-tech products, because they have distinctive characteristics. The way of using the product should be obvious to the audience, otherwise it will be tasteless to use the product at the same time.

II. Celebrity endorsement

Celebrities are familiar and intimate public figures. Using celebrities to promote products is to attract attention and transfer this charm to products, so as to stimulate people's attention and interest, improve the popularity and recognition of products, and give more added value to the brand.

IV. song and dance style (music style)

Music is the common language of human beings without borders, and songs are the elements of rational agitation. The use of pop music or dance to create film and television advertisements can easily shake the feelings of the audience. Most pop music has the characteristics of simple melody, easy to learn and remember. The advertising information is put in the music, and catchy songs are simply sung to each other, which is all the rage. Song and dance advertising, all feel more relaxed and dynamic, can do magnificent, but also can do flowing, the advertising style is more casual, and the selectivity is also relatively strong.

V. day fragment

The idea of "day segment" was once a creative method proposed at the annual meeting of the Art Directors Club in New York. This kind of method describes the relationship between a segment of the actual day and the product, uses the small plot of the day to show the benefits brought by the product to people, has a strong flavor of the day, reduces the distance between the audience and the advertising scene, and has strong authenticity, The plot is used to set off a specific day segment, and the character design is also in line with the target consumer group. The elements are summarized into a brief story plot to show the importance of the product in the day. This style is intimate, peaceful and simple, which causes the audience's sense of substitution.

Vi. speaker mode

A person (celebrity or ordinary person) speaks to the camera and adds relevant or irrelevant shots in the process of speaking to make it connected with the content. Let advertising increase change and full of objectivity, dynamic combination, interest, and rationally express rational advertising information.

Article source: Jiangmen film and television production http://singaporeferragamo.com